Allianz leads the way for insurance in Brand Finance’s Global 500

Last updated on February 27, 2024
Allianz Group is once again the leading global insurance and asset management brand in this year’s Brand Finance Global 500 – a ranking of the world’s 500 most valuable and strongest brands across different industries.
Allianz logo, text reading “No. 1 Brand Finance” on a background that includes the sky above the clouds.

Dan Tully, General Manager Consumer Partners at Allianz Australia, “Sharing some great news to kick off 2024. I’m proud to work with an incredible team and global brand. Once again, Allianz has been recognised as the world’s leading insurance and asset management brand in the Brand Finance Global 500.”

The Brand Finance Global 500 is a ranking of the world’s 500 most valuable and strongest brands. Allianz Group came in as the 28th most valuable brand overall in the world , with our brand value on the insurance side growing 15%.

“Recognition like this is fantastic endorsement for Allianz and helps assure our valued partners that their business is in good hands, supported by a strong and successful global brand.”

“I’d like to thank our partners for their continued support for Allianz and I look forward to what we can achieve together in 2024.” said Dan Tully.

We’ve been recognised for putting our customers first and integrating our sizeable mid-corporate and large corporate business under Allianz Commercial in 2023.

We’ve also continued to make our brand more tangible through our sports and cultural partnerships. 

As we get ready for this year’s Olympic and Paralympic Games, our customers, partners and employees can expect to see even more in 2024.

Every year, the brand valuation consultancy Brand Finance tests 5,000 of the biggest brands and publishes over 100 reports, ranks brands across all sectors and countries. The world’s top 500 most valuable and strongest global brands are included in the Brand Finance Global 500 2024 ranking. 

The full ranking, additional insights, charts, more information about the brand valuation methodology, and definitions of key terms are available in the Brand Finance Global 500 2024 ranking.

This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL 234708 (“Allianz”), a wholly owned subsidiary of the worldwide Allianz Group. Information contained in this article is accurate as at 27 February 2024 and may be subject to change. In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.

Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.

Allianz acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands on which we live and work across Australia. We pay our respect to First Nations Elders past and present.



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