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Media release: Allianz Australia launches new brand campaign encouraging Australians to be confident in tomorrow

26 June 2023

Brought to life across three hero films, and supported across broadcast, digital, print and outdoor media, Ready shows how Allianz is ready to support customers through change today and tomorrow.

Allianz Australia has launched its new brand campaign, Ready, that encourages Australians to live confidently, knowing that Allianz is ready to support them with whatever life has to offer.

Developed by creative agency Howatson+Company, Ready acknowledges that insurance becomes meaningful in moments of change and encourages Allianz customers to feel confident and positive about the future.

Renee Davidson, General Manager, Marketing at Allianz Australia said: “Allianz has been supporting Australians for over 100 years. And, as part of the world-wide Allianz Group, which supports 122 million customers in over 70 countries, we benefit from incredible insight to inform our products and services. We believe this puts us in an unrivalled position to support our customers to be ready for what’s next.”

“Whether our customers are looking at lending their car to a friend, getting an electric vehicle, moving home, growing their business or preparing for our changing weather, we believe that the most valuable thing an insurer can provide is confidence in tomorrow.  

“Ready aims to drive an emotional connection with our customers – the feeling of being insured by Allianz, knowing that our cover is designed to meet real and practical needs.”

Gavin Chimes, Executive Creative Director from Howatson+Company said: “Ready is a platform that carves out new space for Allianz in the insurance category. Instead of focussing on disaster, it positions Allianz as optimistic in the face of change, preparing Australians for a confident tomorrow.

“While preparation is often seen as bracing for the worst, Ready reframes preparation to encourage Allianz customers to feel excited and assured about the future.”

The new brand platform is brought to life across three hero films, demonstrating how Allianz’s motor, home and business insurance products aim to afford their customers confidence and optimism in the face of change.

The campaign launched on Sunday 25 June and is supported across an integrated mix of broadcast (TVC, Cinema and YouTube), digital, print, and outdoor media, planned and bought by Allianz’s media partner, Spark Foundry.

Allianz is proud to have insured Australians for over 100 years, and is committed to continue providing customers confidence in tomorrow. For more information, please visit: www.allianz.com.au.

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About Allianz Australia

Allianz Australia has been securing the future of our customers in Australia since 1914. We deliver a wide range of personal and commercial insurance products and services to more than 4 million policyholders. We also provide support for workers' compensation insurance to around 25% of the top 200 ASX companies, making us one of the leading workers' compensation insurers in Australia.

Allianz Australia Limited is a wholly owned subsidiary of the worldwide Allianz Group. The Allianz Group is one of the world's leading insurers and asset managers with corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life, and health insurance to assistance services, credit insurance and global business insurance. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index.

Disclaimer

This article has been prepared by Allianz Australia Insurance Limited ABN 15 000 122 850 AFSL234708 (“Allianz”). In some cases, information has been provided to us by third parties and while that information is believed to be accurate and reliable, its accuracy is not guaranteed in any way.

Any opinions expressed constitute our views at the time of issue and are subject to change. Neither Allianz, nor its employees or directors give any warranty of accuracy or accept responsibility for any loss or liability incurred by you in respect of any error, omission or misrepresentation in this article.

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