- As the festive season approaches, new research from Allianz Australia has revealed three-quarters (75%) of surveyed Australians are turning to sustainable practices to alleviate cost-of-living pressures.
- While the majority of surveyed Australians (83%) agree that being sustainable during the festive season is important, over one-third have found it too hard to make sustainable changes (34%), with others noting they aren’t sure where to start (39%).
- Australians are also motivated to be more sustainable during the festive season to help reduce waste (60%) and their environmental impact (47%).
- Allianz Australia has partnered with DIY expert Geneva Vanderzeil to demonstrate practical tips to celebrate more sustainably this festive season.
Whether it's at home with loved ones1 or in the great outdoors2, Australians love to celebrate the summer holidays and the festive season. However, new research shows over half of surveyed Australians say the rising cost-of-living will affect how they celebrate this year3.
The research from Allianz found that one third of surveyed Australians are feeling cautious and more critical of their spending4 in the lead up to the festive season, leaving some admitting they can’t afford to celebrate at all5.
In an effort to alleviate these pressures, more than three-quarters of surveyed Australians are planning to turn to sustainable practices6, with saving money (72%), reducing unnecessary spending (64%) and waste (60%) as the top motivators for doing so.
Despite increased cost-of-living, the majority of surveyed Australians (83%) agree that it’s important to be sustainable during the festive season, with 47% of respondents motivated by reducing their environmental impact.
While Aussies are eager to learn7, many are still experiencing some barriers to being more sustainable. The research found that one-third of surveyed Australians say that being sustainable feels like too hard a task8, with many unsure where to start (39%)9. Additionally, two fifths of Australians10 feel that it is hard to be sustainable during the festive season as they try to keep up with trends each year, which requires additional spending or buying new items.
To help Australians get ready and find a balance for this year’s festive season, Allianz Australia has partnered with DIY and Upcycling expert Geneva Vanderzeil to create Sustainable Swaps, a new initiative showcasing tips and tricks on how to implement more sustainable practices during festive celebrations.
Geneva Vanderzeil said, "The holiday season is a time of celebrating and giving with loved ones, but that can sometimes mean creating a lot more waste than usual. From entertaining to travel and gifting, there are many ways to make small changes that together will make a big impact this festive season, and for more festive seasons to come."
For the upcoming festive season, surveyed Australians say they are planning to reuse or recycle old decorations (66%), explore sustainable wrapping options (60%) and cut back on disposable items (60%). Additionally, Australians would consider thrifting or buying second-hand decorations (54%) and sustainable gift wrapping (51%), and even ask their family and friends to share their old decorations so they can use them for the upcoming festive seasons (44%).
Shez Ford, Chief General Manager, Consumer at Allianz Australia, says, "Our research has shown us that creating a more sustainable festive season has been on the minds of Australians for some time.11 And better understanding how to easily make the change can be a major drawcard for most Australians.12
"At Allianz, we’re committed to showing Australians that making sustainable changes doesn’t have to be a large task – there are many simple swaps that anyone can make to lead a more sustainable lifestyle during the festive season and beyond."
The future is looking bright, with Australians keen to embed sustainable practices into new festive traditions13 in the hope they will be passed onto future generations14.
Head to allianz.com.au/SustainableSwaps to learn more about how to make sustainable swaps this festive season and summer holidays.